Passionate about floral design and transforming a blank space into vibrant, blooming works of art.
Meet the Founders
Two Women, One Vision, and a Shared Passion for Design
GreenRoseUK was founded by Danielle and Caroline — two mothers whose friendship began at the school gates and blossomed into a flourishing creative business. What started as casual conversations during school pick-up soon evolved into a professional partnership rooted in trust, complimentary skills, and a shared appreciation for flowers and design.
Danielle
The younger member of the GreenRoseUK partnership, Danielle is a mother of two — a daughter, a son, and a devoted labradoodle named Emmie. With a professional background in recruitment, she brings a composed, solution-focused approach to every aspect of the business. Practical, positive, and endlessly resourceful, Danielle discovered her passion for floristry several years ago and has since established herself as a skilled floral designer. Known for her strong work ethic and keen aesthetic sense, Danielle excels at bringing creative concepts to life through elegant, immersive floral installations. Among her favourite aspects of business ownership is the ability to merge creativity with daily life — often planning designs during scenic countryside walks with Emmie.
Caroline
Caroline, a mother of three and proud owner of two pampered French bulldogs, Lionel and Claude, brings a wealth of professional experience to the team. Her career has included roles in media, corporate insurance in the City of London, and work within the charitable sector. However, it is her passion for interiors and spatial styling that truly drives her work at GreenRoseUK. With an innate flair for bold design and a meticulous eye for detail, Caroline is the visionary behind the dramatic impact of each installation. Whether climbing a ladder with a staple gun in hand or fine-tuning the final placement of a floral element, she ensures that every display delivers a striking visual statement.
Together — Rooted in Friendship, Grown Through Design
Danielle and Caroline are the creative force behind GreenRoseUK — a floral couture business that blends practical experience with artistic expression to deliver bespoke, semi-permanent floral installations. Their work not only turns heads but also tells compelling visual stories that leave a lasting impression.
